Strategic Hypnotherapy is an advanced therapeutic approach that combines the principles of Ericksonian Hypnotherapy, Cognitive Behavioural Therapy (CBT), and, in many cases, Gordian Therapy. This integrative method focuses on identifying and modifying unhelpful thought patterns and behaviors, aiming for efficient and lasting change.
Benefits of Strategic Hypnotherapy:
- Addresses Root Causes: Targets the underlying issues rather than just alleviating symptoms.
- Time-Efficient: Often achieves results in fewer sessions compared to traditional therapies.
- Time-Efficient: Often achieves results in fewer sessions compared to traditional therapies.
Conditions Strategic Hypnotherapy Can Help With:
- Anxiety and Stress: Helps rewire anxious thought patterns by working directly with the subconscious mind.
- Trauma and Post-Traumatic Stress: Assists in processing and alleviating the effects of traumatic experiences.
- Sleep Issues: Addresses problems like insomnia and bruxism by targeting the perceptual filters that create these issues.
- Addictive Behaviors: Supports breaking free from habits such as smoking and vaping.
- Phobias and Fears: Aids in overcoming irrational fears and phobias.
- Weight Management and Well-being: Encourages healthier habits and a positive self-image.
At Mindshift Mentors, we offer specialized programs tailored to address these core areas:
- Sleep Issues: Including bruxism and insomnia.
- Stress & Anxiety: Managing daily stressors and chronic anxiety.
- Anger & Addiction: Addressing issues like smoking and vaping.
- Phobias & Feelings: Helping to overcome various phobias and emotional challenges.
Our approach is designed to help individuals break free from unhelpful thought patterns and develop the mental tools to navigate life with greater clarity, calm, and confidence.
Meet Rob Edmonds, Our Strategic Hypnotherapy Expert:
Rob leads the way in helping clients break free from subconscious patterns that keep them stuck. As a certified Strategic Hypnotherapist, he applies Clinical Hypnosis, Strategic Psychotherapy, and Neuro-Linguistic Programming (NLP) to create real, lasting change for those struggling with stress, anxiety, trauma, sleep issues, and addictive behaviors.
Rob is known for his compassionate approach and dedication to empowering clients to achieve their personal goals.
Rob is known for his calm presence, practical guidance, and deep understanding of how thoughts drive behaviour. But what really sets him apart is his ability to meet people where they are—with empathy, insight, and a focus on moving forward.
His first experience with hypnotherapy was life-changing. At just 19, a handful of sessions helped him overcome a fear of public speaking and the exam anxiety that had been holding him back. That moment planted a seed—one that grew quietly in the background as he went on to build a long, successful career in business consultancy and finance.
Throughout that career, Rob worked closely with people navigating pressure, leadership, and decision-making. He noticed how often their mindset—not their ability—was the biggest barrier. That lifelong fascination with human behaviour eventually led him back to the work that changed his own life decades earlier.
After studying at the Institute of Applied Psychology and earning a Diploma of Clinical Hypnosis and Strategic Psychotherapy, Rob began a new chapter. Strategic Hypnotherapy immediately resonated—it was practical, present-focused, and grounded in real change. It gave people a way to understand the mechanics of their thinking and embed healthier patterns directly into the subconscious.
For Rob, this work isn’t just effective—it’s deeply meaningful. He’s passionate about helping people get unstuck, find clarity, and create momentum in their lives. Through Mindshift Mentors, he continues to do just that, one conversation at a time.
How Mindshift Mentors Help
Our approach is rooted in Strategic Hypnotherapy, a highly effective blend of Clinical Hypnosis and evidence-based psychotherapy. Rather than focusing on the past, we work with how you think in the present—so you can move forward with practical, sustainable tools for change. Whether it’s stress, anxiety, poor sleep, low confidence, or unresolved trauma, or addictive behaviour, we give you access to interrupt unhelpful mental loops and embed new, more constructive patterns at the subconscious level.
Through personalised sessions and guided audio recordings, our programs are designed to help you:
- Reduce stress and anxiety
- Improve sleep quality
- Boost confidence and self-esteem
- Strengthen resilience and coping strategies
- Process trauma and PTSD
A portion of all proceeds from Mindshift Mentors is donated to children’s charities, starting with the
Samuel Brett Nelson Kickstart Charity.
Our long-term vision is to expand our support to causes helping children with cancer and other life challenges.
We believe in giving people the tools to take back control of their thinking—
Frequently Asked Questions
Strategic Hypnotherapy combines the disciplines and techniques of Strategic Psychotherapy with Clinical Hypnosis and differs from other forms of hypnosis because it addresses the perceptual filters that creates the problem. It works by enabling the client to achieve a state of deep focused relaxation and then guides them to make positive changes to thought patterns, behaviours and habits that have been having negative impact on them.
Strategic Hypnotherapy has been used to help clients suffering from Alcoholism, Anger, Anxieties, Asthma, Bed Wetting, Blood Pressure, Blushing, Breathing Disorders, Bulimia, Burns, Chronic and Acute Compulsions, Confidence, Dentistry, Depression, Eczema, Exam Nerves, Exam performance, Gambling, Gastro – intestinal Disorders, Goal Setting, Grief, Guilt, Habit Control, Headaches, Hostility, Insomnia, Memory Enhancement, Mood Swings, Nail Biting, Obsessive / Compulsive Behaviors, Obstetrics (hypnobirthing), Over Eating, Pain Control, Assertiveness, Communication, Pain management, Panic Attacks, Personal Growth, Phobias, Psoriasis, Public Speaking, Relationships, Relaxation, Releasing the Past, Resentments, Sexual Dysfunction, Skin Problems, Sleep Disorders, Smoking Cessation, Sports Motivation, Stress relief, Study Recall, Stuttering, Warts and Worry, even some forms of schizophrenia and multiple personality(DID) have all been treated with strategic hypnotherapy.
Strategic Hypnotherapy is suitable for anyone looking to make meaningful change in their life. It’s particularly effective for people ready to address specific behavioural challenges or break free of unwanted habits enabling them to become the best version of themselves possible.
Meet Rob Edwards
https://mindshiftmentors.com/
- Available 1-on-1 via Zoom for personalized support.
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