"Eat Plants. Clear Your Mind. Live loud."
Your hub for viral plant-based recipes and the mindset hacks you need to enjoy them stress-free.
You already know what to eat. Rob helps you actually do it.
Rob Edmonds is a Strategic Psychotherapist and the founder of MindShift Mentors — and he's not here to talk about food.
He's here because willpower doesn't work. The reason most people can't maintain a plant-based lifestyle, manage their health, or follow through on what they know they should do comes down to patterns — deep, subconscious patterns that no recipe can fix.
Rob's method, Cognitive Pattern Reprogramming™ (CPR), is used by high-performance individuals, corporate leaders, and everyday people who are done fighting themselves. It works at the neurological level — where real change happens.
- ✓Break the cycle of cravings, bingeing, and self-sabotage for good
- ✓Build the emotional resilience to stay plant-based in a non-vegan world
- ✓Manage eco-anxiety and decision fatigue without going offline
- ✓Sleep deeply — without the mental noise that keeps you wired at night
Your gut is the engine. Trish is your mechanic.
Trish Tucker-May is a clinical nutritionist and gut health specialist who has spent over a decade helping women in their 40s and 50s feel genuinely well — not just "not sick."
She knows that switching to a plant-based diet isn't always smooth. Bloating, energy crashes, hormonal chaos, poor sleep — these are real, and they have real solutions. Trish's approach combines functional nutrition with practical strategies that fit your actual life.
Winner of the 2024 Janey Lee Grace Health and Wellness Award and author of Nourish Your Gut for a Positive Menopause.
- ✓Resolve bloating and digestive discomfort that gets worse on a vegan diet
- ✓Balance hormones naturally during perimenopause and menopause
- ✓Rebuild energy and sleep quality through targeted nutrition
- ✓Create a sustainable relationship with food — no starvation, no deprivation
Blog Posts
The roast is on the table. Twelve people are seated. Somebody notices your plate is different and announces it to…
It happens with remarkable regularity. Friday and Saturday were fine. You cooked good food, you felt good about it. And…
You did everything right. You swapped out meat and dairy. You discovered aquafaba and oat milk and a dozen ways…
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Vegan Info's
What is a vegan?
A vegan is someone who avoids all animal products, including meat, dairy, eggs, and honey, and chooses plant-based foods instead. Veganism extends to avoiding animal-based materials like leather and wool.
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Why go vegan?
People choose to go vegan for health, ethical, and environmental reasons. A plant-based diet can improve overall health and help reduce the environmental impact of food production.
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What can vegans eat?
Vegans eat fruits, vegetables, grains, legumes, nuts, seeds, and plant-based alternatives to meat and dairy. There are plenty of delicious and nutritious vegan options available.
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What’s the difference between vegan and vegetarian?
Vegetarians avoid meat but may still eat eggs and dairy, while vegans avoid all animal products. Veganism is often a lifestyle choice beyond just diet.
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How do I start transitioning to a vegan diet?
Start by replacing animal-based meals with plant-based alternatives gradually. Focus on whole foods like fruits, vegetables, and grains to make the transition easier.
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What foods should I avoid as a vegan?
Vegans avoid meat, poultry, fish, dairy, eggs, and any products derived from animals like gelatin, honey, and some food additives. Always check food labels.
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What are the health benefits of going vegan?
A vegan diet can lower the risk of heart disease, improve digestion, and promote weight loss. It’s a great way to boost your overall well-being.
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Do vegans need to take supplements?
Some vegans take supplements like B12, vitamin D, and omega-3s to ensure balanced nutrition. Consult with a healthcare provider for personalized advice.
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Can I still eat out at restaurants as a vegan?
Yes, many restaurants offer vegan-friendly options, and plant-based dining is becoming more common. Look for dedicated vegan dishes or ask for modifications.
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What are some easy vegan substitutes for meat and dairy?
Tofu, tempeh, and legumes are great meat substitutes, while almond, soy, and oat milk work well for dairy. Plant-based cheeses and meats are also widely available.
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