About Veganiac
Veganiac is an Australian plant-based recipe site. Hundreds of vegan recipes, straight answers to “is this vegan” questions, and a smaller side of the site about the part that isn’t food: why a plan that looks great on Sunday falls over by Wednesday.
The short version of what we believe: eat plants, then clear your mind.
Who runs Veganiac?
Veganiac is run by the team at MindShift Mentors, a small Australian business based in Forster Tuncurry on the NSW Mid North Coast. We make guided audio programs built on Cognitive Pattern Reprogramming™, fifteen to twenty minutes a day, for things like stress, sleep and habits that won’t shift.
MindShift Mentors · 7 nights free
It’s 9pm and you’re not even hungry
The kitchen light goes on anyway. Fifteen minutes of guided audio a night, aimed at the pattern rather than the willpower.
Try 7 nights freeThat’s me, most nightsWe’d rather say that up front than have you work it out from the links. When a Veganiac page mentions MindShift, that’s us talking about our own programs.
How did a recipe site end up with a mind side?
Veganiac started in 2021 for a simple reason: we have vegan family members, and we wanted one place with good plant-based food everyone at the table would actually eat. It grew into a few hundred recipes, then the old WordPress site was hacked and filled with thousands of spam pages. We rebuilt it from scratch in 2026, kept every real recipe and article, and left the spam behind.
While we were rebuilding it, one thing kept coming up. Most people who try to eat better already know what to eat. The recipes aren’t the hard part. The hard part is the 9pm pantry, the stressful week, the plan that lasts nine days. That is the work MindShift does, so the two sit together here. Food first, then the mind.
Who is behind it?
- Steve Nelson, co-founder of MindShift Mentors. Steve spent 35 years as a builder before going all in on MindShift in 2025. He looks after Veganiac and the business side, and he’s the one who rebuilt the site.
- Nikki, Steve’s wife and co-owner of MindShift Mentors.
- Rob Edmonds, co-founder of MindShift Mentors. Rob created Cognitive Pattern Reprogramming and writes the programs. He’s the voice on the mind side of Veganiac.
- Trish Tucker-May, Registered Nutritionist and member of the Federation of Nutritional Therapy Practitioners in the UK. She wrote Nourish Your Gut for a Positive Menopause, which won the 2024 Janey Lee Grace Health and Wellness Award. Trish covers gut health and hormones, mostly for women in their 40s and 50s. She’s an independent practitioner who works alongside us rather than part of MindShift.
How is the content made?
Every recipe on Veganiac is fully plant-based. A lot of the library came across from the original blog, and in 2026 we went back through all of it. We fixed recipes that were missing steps and took out claims we couldn’t stand behind, especially health claims about food. We also removed photos that turned out to be meat captioned as vegan food, which was every bit as bad as it sounds.
The health and mindset articles are written to sit alongside professional care, not replace it. If a page says something works, it says who it tends to help and where the limits are.
Spotted something wrong? Email us and we’ll fix it.
How does Veganiac pay its way?
Two ways, and you should know both.
- Our own programs. Links to MindShift Mentors go to our programs. There’s a free seven-night trial with no card needed, and if you go on to subscribe, that money comes to us.
- Trish’s programs and books. Links to Trish’s site carry an affiliate code, so if you buy something there, we get a commission. It doesn’t change the price you pay.
Where do I start?
- All vegan recipes, the biggest part of the site
- Is it vegan? answered product by product
- Paleo and vegan recipes if you’re doing both
- Mindset and mental wellbeing, the part that isn’t food
- Meet our experts, Rob Edmonds and Trish Tucker-May
- The mind bit, the short version of why the site changed
How do I get in touch?
Email media@veganiac.com. We’re in Forster Tuncurry, NSW, on Australian Eastern time, and a real person reads it.
Information on Veganiac is general in nature. It is designed to sit alongside advice from your GP, dietitian or other qualified practitioner, not to replace it. Results vary from person to person.