Explore the rise of the plant-based generation by highlighting the top vegan influencers shaping the social media landscape. We delve into the impact of these influential voices on the growing vegan movement, showcasing their creative content, inspiring recipes, and engaging communities. Discover the key players driving the plant-based trend and learn how they are inspiring millions to embrace a more compassionate and sustainable lifestyle.
From seasoned vegan chefs to passionate activists, this article features a diverse range of vegan influencers who are making waves on platforms like Instagram. Whether youโre a seasoned vegan or simply curious about plant-based living, this article will introduce you to some of the most inspiring voices in the vegan community. Weโll explore how these vegan influencers UK and beyond are using their platforms to educate, entertain, and empower individuals to make conscious choices that benefit both their health and the planet.
Instagram Vegan Influencers
Here are some of the top vegan influencers on Instagram, along with their following, lifestyle, and vegan activities:
Tabitha Brown (@iamtabithabrown)
Tabitha Brown is a beloved social media personality with a following of 4.5 million. This actress, author, and motivational speaker has become a prominent voice in the vegan community. Known for her infectious positivity and warm personality, Tabitha consistently shares delectable vegan recipes, uplifting content, and promotes a joyful and compassionate vegan lifestyle. Her influence extends beyond the culinary realm, inspiring viewers to embrace kindness, self-love, and a plant-based path.
Andrea Hannemann (@earthyandy)
Andrea Hannemann, a mother of four, author, and wellness coach, boasts a dedicated following of 1.2 million. As a passionate advocate for plant-based living, Andrea shares a wealth of healthy vegan recipes, insightful wellness tips, and inspires her audience to embrace a compassionate and sustainable lifestyle. Her content seamlessly blends motherhood, wellness, and veganism, offering relatable and practical guidance for families seeking to incorporate plant-based principles into their daily lives.
Michaela Vais (@elavegan)
Michaela Vais, a renowned blogger, cookbook author, and nutritionist, has cultivated a loyal following of 1.3 million. As a leading voice in the vegan community, Michaela shares an abundance of delicious and simple vegan recipes, empowering her audience to embrace a healthy and flavorful plant-based diet. With a focus on nutrition and whole foods, Michaela provides valuable insights and practical tips for individuals seeking to optimize their health and well-being through a compassionate and sustainable approach to food.
Michelle Cehn (@vegan)
Michelle Cehn, the visionary founder of World of Vegan, is a prominent figure in the plant-based movement with a dedicated following of 1.2 million. As an author and podcast host, Michelle leverages her platform to share a wealth of vegan recipes, insightful lifestyle tips, and inspire others to embrace a compassionate and sustainable lifestyle. Through her podcast and engaging social media presence, Michelle effectively promotes veganism, fostering a supportive community and empowering individuals to make conscious choices that benefit both their health and the planet.
Kristina Carrillo-Bucaram (@fullyrawkristina)
Kristina Carrillo-Bucaram, a passionate advocate for raw foods, has garnered a dedicated following of 1.1 million with her inspiring content. As an author and organic farmer, Kristina shares a wealth of vibrant raw vegan recipes, emphasizing the transformative power of plant-based nutrition. Through her engaging platform and user-friendly recipe app, she empowers individuals to embrace a raw food lifestyle, promoting the benefits of whole, unprocessed foods for optimal health and well-being.
Neto Craves (@netocraves)
Neto Craves has captivated a passionate audience of 642.6K followers with his vibrant and flavorful plant-based creations. As a skilled cook and recipe creator, Neto shares an array of mouthwatering Mexican-inspired vegan dishes, showcasing the rich and diverse flavors of plant-based cuisine. Through his captivating content and engaging blog, Neto inspires a love for plant-based cooking, encouraging his followers to embrace the joy of creating delicious and satisfying vegan meals.
Sadia Badiei (@pickuplimes)
Sadia Badiei, a renowned lifestyle influencer with 1.2 million followers, is a celebrated content creator, cookbook author, and YouTuber. Her platform is dedicated to inspiring others to embrace a plant-based lifestyle. Through her engaging content, she shares a wealth of delicious vegan recipes, valuable wellness tips, and promotes a balanced and fulfilling approach to plant-based living.
Angela Liddon (@ohsheglows)
Angela Liddon (@ohsheglows), a mother of three, acclaimed author, and talented food photographer, boasts a dedicated following of 580.8K. As a prominent figure in the vegan community, Angela shares a wealth of โglow-worthyโ vegan recipes and inspires her audience to embrace a healthy and vibrant plant-based lifestyle. She further empowers her followers through her highly successful recipe app, providing a convenient and user-friendly platform for accessing her delicious creations.
These influencers are making a significant impact on social media by promoting veganism, sharing delicious recipes, and inspiring others to adopt a plant-based lifestyle.
YouTube Vegan Influencers
Here are some top vegan influencers on YouTube, along with their number of subscribers, lifestyle, and vegan activities:
Earthling Ed
Earthling Ed, a prominent vegan activist and educator with a subscriber base of 1.5 million, passionately advocates for animal rights and a sustainable future. Through his engaging and informative content, he educates the public about the ethical and environmental implications of animal agriculture.
Beyond online activism, Ed has translated his passion into tangible action by co-founding a vegan restaurant in London and actively collaborating with various animal rights organizations to advance the cause of animal liberation.
Rainbow Plant Life (Nisha Vora)
Nisha Vora, the vibrant force behind Rainbow Plant Life, is a renowned vegan blogger, YouTuber, and author with 1.2 million subscribers. Through her captivating platform, Nisha shares a delightful array of vegan recipes, with a particular focus on vibrant and flavorful Indian cuisine.
Her engaging content inspires countless individuals to embrace a plant-based lifestyle, empowering them to cook delicious and healthy meals at home. Nishaโs impact extends beyond the digital realm through her popular cookbook, providing readers with a tangible resource to embark on their own plant-based culinary journeys.
High Carb Hannah
High Carb Hannah, a leading vegan lifestyle coach and author with 802K subscribers, champions a plant-based approach to health and wellness. Her focus on a high-carb, low-fat vegan diet has resonated with many, and she provides valuable guidance through sharing weight loss tips, meticulously designed meal plans, and a wealth of delicious and satisfying plant-based recipes. Hannah empowers individuals to embrace a whole-food, plant-centered lifestyle that supports both their physical and mental well-being.
Sarahโs Vegan Kitchen
Sarahโs Vegan Kitchen, helmed by a talented vegan chef and recipe developer, boasts a dedicated following of 467K subscribers. This vibrant channel offers a diverse range of plant-based culinary delights, from comforting soups and hearty stews to innovative and flavorful interpretations of classic dishes.
Sarahโs expertise extends beyond simply sharing recipes; she empowers viewers by providing creative meal ideas and demonstrating how to seamlessly incorporate vegan ingredients into their daily lives.
Nikki Vegan
Nikki Vegan, a passionate vegan food blogger and YouTuber with 165K subscribers, actively challenges the misconception that a plant-based diet is expensive. Through her engaging content, she demonstrates that delicious and nutritious vegan meals can be easily and affordably prepared. Nikki shares a wealth of budget-friendly recipes, proving that embracing a compassionate and sustainable lifestyle doesnโt have to break the bank.
Sweet Potato Soul (Jenne Claiborne)
Jenne Claiborne, the vibrant soul behind Sweet Potato Soul, is a celebrated vegan chef and cookbook author with a dedicated following of 709K subscribers. Jenne skillfully reimagines classic soul food dishes with a plant-based twist, showcasing the incredible flavors and versatility of vegan cuisine.
Through her engaging videos and insightful cooking tips, she inspires viewers to embrace a compassionate and delicious plant-based lifestyle. Her highly acclaimed cookbook, featuring over 100 vibrant vegan recipes, serves as a testament to her culinary expertise and passion for sharing the joy of plant-based cooking with the world.
Edgy Veg (Candice Hutchings)
Candice Hutchings, the creative force behind Edgy Veg, is a highly regarded vegan chef and YouTuber with 500K subscribers. Candice challenges conventional perceptions of vegan cuisine by creating mouthwatering dishes that even the most dedicated carnivores will crave.
Her channel is a treasure trove of innovative recipes, expert cooking tips, and honest product reviews, making veganism seem accessible, fun, and incredibly delicious. Candiceโs unique approach to vegan cooking has garnered her a loyal following and solidified her position as a leading voice in the plant-based culinary world.
TikTok Vegan Influencers
Here are some top vegan influencers on TikTok, along with their number of followers, lifestyle, and vegan activities:
Max La Manna (@maxlamanna)
Max La Manna (@maxlamanna), a talented self-taught chef and cookbook author with a growing following of 37.2K, is passionate about promoting a sustainable and plant-based lifestyle. He focuses on creating delicious and creative low-waste recipes, emphasizing the utilization of whole vegetables and minimizing food waste.
Maxโs commitment to sustainable cooking is further solidified by his acclaimed cookbook, โYou Can Cook This,โ which empowers readers to embrace a plant-based lifestyle with confidence and creativity.
Clare from The Little London Vegan (@thelittlelondonvegan)
Clare, the renowned former Chief Vegan Officer at Papa Johnโs and a dedicated foodie, captivates a discerning audience of 37.2K followers on The Little London Vegan (@thelittlelondonvegan). Through her engaging platform, Clare embarks on a culinary adventure, exploring the vibrant vegan food scene of London.
From discovering hidden gems at local food trucks to indulging in exquisite plant-based creations at Michelin-starred establishments, Clare shares her honest and insightful reviews, guiding her followers towards the best vegan dining experiences the city has to offer.
Michael McKen and Andre Small (@bynaturefood)
Michael McKen and Andre Small, the dynamic duo behind By Nature Food (@bynaturefood), are a vibrant pair of micro-influencers and cookbook authors. They bring a unique and infectious energy to the vegan culinary world, sharing mouthwatering vegan recipes deeply rooted in their Caribbean heritage. With a playful blend of fun and humor, their videos showcase the vibrant flavors and cultural richness of Caribbean cuisine, inspiring viewers to embrace a plant-based lifestyle with joy and excitement.
Zacchary Bird
Zacchary Bird, an acclaimed cookbook author, is a renowned figure in the plant-based culinary world. He shares a wealth of innovative and delicious vegan recipes, along with insightful cooking tips and techniques, inspiring others to embrace a fulfilling and flavorful plant-based lifestyle. Zaccharyโs expertise and passion for vegan cuisine are evident in his award-winning cookbooks, which have garnered critical acclaim and empowered countless individuals to embark on their own culinary adventures.
Sagittarius Soph (@sagittariussoph)
Sagittarius Soph (@sagittariussoph) is a vibrant vegan lifestyle influencer who inspires her audience with her engaging content. Through her platform, she shares insightful โWhat I eat in a dayโ videos, offering a glimpse into her own plant-based journey and providing practical meal inspiration. Sagittarius Soph also delivers a wealth of general vegan inspiration and valuable tips for navigating a successful and fulfilling plant-based lifestyle, empowering her followers to embrace a compassionate and delicious way of life.
Vegan Influencers (US-based)
Here are some US-based vegan influencers and their favorite vegan recipes:
Brianna โ The Plant-Based Princess (@balancedbybree_)
Brianna, also known as The Plant-Based Princess (@balancedbybree_), is a nutrition and wellness coach, certified personal trainer, and self-taught chef. She makes transitioning into a plant-based diet fun and accessible through her engaging content.
One of Briannaโs favorite recipes is her Vegan Mac and Cheese, which is a hit among her followers for its creamy texture and rich flavor. Brianna shares her content across multiple social media platforms:
- Instagram (@balancedbybree_): Here, she posts vibrant photos of her plant-based meals, recipes, and motivational content.
- YouTube: Brianna has a channel where she shares detailed cooking tutorials and tips for a plant-based lifestyle.
- TikTok (@balancedbybree_): She uses TikTok to share quick and easy recipe videos, cooking hacks, and daily vegan inspiration.
Brandon Horton (@_plantbasedbrandon)
Brandon Horton (@_plantbasedbrandon) is a passionate plant-based foodie and wellness advocate. He enjoys creating simple yet delicious vegan dishes, with his Vegan Chili being a favorite among his followers. Brandon shares his content across several social media platforms:
- TikTok (@_plantbasedbrandon): He has a significant following here, where he shares quick recipe videos, cooking tips, and plant-based meal ideas.
- Instagram: Brandon also uses Instagram to post vibrant photos of his vegan creations, recipes, and wellness tips.
- YouTube: On his YouTube channel, Brandon provides more in-depth cooking tutorials and shares his journey towards a healthier, plant-based lifestyle.
Natasha Pestano Rice (@natashapestanorice)
Natasha Pestano Rice is a third-generation chef, certified plant-based nutritionist, and the founder of Eat Virgin. She is passionate about promoting a plant-based lifestyle and has worked with high-performance athletes and celebrities to improve their health through vegan nutrition1.
One of Natashaโs favorite recipes is her Vegan Tacos with unique and flavorful fillings, which she often shares on her social media platforms. Natasha shares her content on several social media platforms:
- Instagram (@natashapestanorice): Here, she posts vibrant photos of her vegan creations, recipes, and wellness tips.
- Facebook: Natasha also uses Facebook to connect with her audience, share recipes, and promote her brand.
- YouTube: On her YouTube channel, Natasha provides more in-depth cooking tutorials and shares her journey towards a healthier, plant-based lifestyle.
Kaitlyn Kinder (@rootedinraw)
Kaitlyn Kinder is a plant-based chef and wellness advocate based in Encinitas, California. She is passionate about raw food and loves creating nutritious and delicious recipes. One of Kaitlynโs favorite recipes is her Raw Zucchini Noodles, which are a healthy and refreshing alternative to traditional pasta. Kaitlyn shares her content on several social media platforms:
- TikTok (@rootedinraw): Here, she shares quick recipe videos, cooking tips, and plant-based meal ideas.
- Instagram (@rootedinraw): Kaitlyn posts vibrant photos of her raw food creations, recipes, and wellness tips.
- YouTube: On her YouTube channel, Kaitlyn provides more in-depth cooking tutorials and shares her journey towards a healthier, plant-based lifestyle
Maโayan (@itsvegansis)
Maโayan is a passionate vegan recipe developer and content creator who focuses on creating healthy and gluten-free dishes. Her Vegan Buddha Bowl is a favorite among her followers for its nutritious and delicious combination of ingredients. Maโayan shares her content on several social media platforms:
- Instagram (@itsvegansis): Here, she posts vibrant photos of her vegan creations, recipes, and wellness tips.
- TikTok (@itsvegansis): Maโayan has a significant following on TikTok, where she shares quick recipe videos, cooking tips, and plant-based meal ideas.
- YouTube: On her YouTube channel, Maโayan provides more in-depth cooking tutorials and shares her journey towards a healthier, plant-based lifestyle.
Emani (@blkandvegan)
Emani is a vegan recipe developer and lifestyle influencer who focuses on creating delicious and nutritious plant-based meals. She is known for her love of beans and often shares her Vegan Black Bean Soup, which is a comforting and hearty dish that her followers adore.
Emani shares her content on several social media platforms:
- TikTok (@blkandvegan): Emani has a significant following on TikTok, where she shares quick recipe videos, cooking tips, and plant-based meal ideas.
- Instagram (@blkandvegan): On Instagram, Emani posts vibrant photos of her vegan creations, recipes, and wellness tips.
- YouTube: Emani also has a YouTube channel where she provides more in-depth cooking tutorials and shares her journey towards a healthier, plant-based lifestyle.
Ashley (@eat_figs_not_pigs)
Ashley, also known as @eat_figs_not_pigs, is a creative vegan recipe developer who loves making delicious and innovative plant-based desserts. Her Vegan Lemon Bars are particularly popular among her followers for their tangy and sweet flavor. Ashley shares her content on several social media platforms:
- Instagram (@eat_figs_not_pigs): Here, she posts vibrant photos of her vegan creations, recipes, and wellness tips.
- YouTube: Ashley has a YouTube channel where she provides more in-depth cooking tutorials and shares her journey towards a healthier, plant-based lifestyle.
- Facebook: Ashley also uses Facebook to connect with her audience, share recipes, and promote her brand.
These influencers not only share their favorite recipes but also inspire others to embrace a vegan lifestyle through their delicious and nutritious creations.
Seasoned Vegan Chefs
Here are some of the most seasoned vegan chefs worldwide who have made significant contributions to the plant-based culinary scene:
- Isa Chandra Moskowitz: A pioneer in vegan cuisine, Isa is known for her straightforward and tasty recipes. She has authored multiple best-selling cookbooks, including โVeganomiconโ and โIsa Does It,โ and co-founded the vegan comfort food restaurant Modern Love.
- Chloe Coscarelli: Chloe made history by being the first vegan chef to win Food Networkโs Cupcake Wars. She has authored several cookbooks, including โChloeโs Kitchenโ and โChloeโs Vegan Desserts,โ and co-founded the popular By Chloe restaurant chain.
- Miyoko Schinner: As the creator of Miyokoโs Creamery, Miyoko has revolutionized the vegan cheese industry with her handcrafted plant-based cheeses and butter. She has also authored the well-known guidebook โArtisan Vegan Cheese.โ
- Bryant Terry: An eco-chef and author, Bryant has written several critically acclaimed cookbooks, including โAfro-Vegan.โ He has also hosted his own PBS series and founded 4 Color Books to promote food justice and sustainability.
- Claire Vallรฉe: Claire is the first vegan chef to receive a Michelin star for her restaurant ONA in Arรจs, France. Her ever-changing menu is dominated by seasonal produce, and she has been a trailblazer in the fine dining vegan scene.
- Gaz Oakley (Gazza): A YouTube chef and author, Gaz has amassed over 1.5 million followers on his channel, where he shares mouthwatering recipes for plant-based BBQ ribs, fish and chips, and more. He is also working on creating a self-sufficient homestead in Wales.
These chefs have not only redefined plant-based dining but also inspired countless people to embrace a more compassionate and sustainable lifestyle.
Vegan Activists
Here are some notable vegan activists who have been actively participating in vegan events throughout the year:
Nancy Siy: A long-time vegan and yoga instructor from the Philippines, Nancy has been a prominent voice in the vegan community. She founded The Manila Vegans, a Facebook group with over 53,000 members, and has participated in various animal rights events.
Rithika Ramesh: As the Director of India for Generation Vegan (GenV), Rithika has attended several key events, including the Asia Farm Animal Day in Vietnam, where she gave a talk on online advocacy.
Kate Fowler: The Director of Communications for GenV, Kate led a workshop on vegan recidivism at the Vegan Party Conference in London.
These activists have been instrumental in promoting veganism and animal rights through their participation in events and their advocacy work.
Who is the biggest vegan influencer?
One of the biggest vegan influencers in 2024 is Tabitha Brown (@iamtabithabrown). Tabitha has made a significant impact on social media with her warm and engaging personality, motivational content, and delicious vegan recipes. She has over 4.5 million followers on Instagram and has been featured in various media outlets, including a New York Times bestseller list.
Tabithaโs influence extends beyond just sharing recipes; she uses her platform to promote a positive and accessible vegan lifestyle, encouraging her followers to embrace plant-based eating for their health and the environment. Her Emmy Award-winning hosting and her role as a co-founder of Donnaโs Recipe further solidify her status as a leading figure in the vegan community.
Proof of her influence can be seen in the widespread engagement and positive feedback from her followers, as well as her collaborations with major brands and appearances on popular TV shows
Are plant-based people vegan?
While all vegans follow a plant-based diet, not all plant-based people are necessarily vegan. Hereโs a breakdown:
Plant-Based: This diet focuses primarily on eating foods derived from plants such as vegetables, fruits, nuts, seeds, oils, whole grains, legumes, and beans. It may not exclude all animal products. Some plant-based individuals might still consume honey, or use animal-derived products like leather or wool.
Vegan Diet: Completely avoids all animal products, including meat, dairy, eggs, and honey. Extends beyond diet to avoid all forms of animal exploitation and cruelty, including the use of animal-derived products in clothing, cosmetics, and other areas.
Plant-based refers specifically to a diet that emphasizes plant foods. Vegan encompasses a broader lifestyle commitment to avoiding animal exploitation in all forms. The distinction lies in the ethical considerations and lifestyle choices beyond just dietary habits.
How is the vegan market growing?
The global vegan food market size was valued at USD 33.14 billion in 2023 and is projected to grow to USD 103.00 billion by 2032, with a compound annual growth rate (CAGR) of 13.51% during the forecast period. There is a rising demand for meat substitutes and dairy alternatives. Products like vegan cheese, plant-based milk, and meat alternatives are gaining popularity among consumers.
The Asia Pacific region dominates the vegan food market, holding a market share of 42.58% in 2023. The U.S. market is also projected to grow significantly, reaching an estimated value of USD 26.90 billion by 2032. Increasing health consciousness among consumers is propelling the market growth. Vegan diets are associated with numerous health benefits, including lower risks of heart disease and obesity.
Growing awareness about the environmental impact of animal agriculture is driving more people to adopt vegan diets. Vegan products typically require fewer resources and produce fewer greenhouse gas emissions compared to traditional animal-based products. Manufacturers are continually introducing new varieties of vegan products to cater to diverse consumer tastes and dietary preferences. This innovation is helping to attract a wider consumer base.
What is a vegan lifestyle?
A vegan lifestyle inspired by these influencers is centered around embracing plant-based eating, promoting sustainability, and advocating for animal rights. Influencers like Tabitha Brown, Brianna โ The Plant-Based Princess, and Brandon Horton inspire their followers by sharing delicious and easy-to-make vegan recipes, such as vegan mac and cheese, vegan chili, and vegan tacos. They also emphasize the importance of a balanced and nutritious diet, showcasing how plant-based meals can be both healthy and satisfying.
These influencers often highlight the environmental benefits of a vegan lifestyle, encouraging their followers to reduce their carbon footprint by choosing plant-based options. They also promote cruelty-free products, from cosmetics to clothing, aligning with the ethical aspect of veganism.
Moreover, their engaging and relatable content helps demystify veganism, making it more accessible and appealing to a broader audience. By sharing their personal journeys, tips, and everyday experiences, they create a supportive community that motivates others to adopt and maintain a vegan lifestyle.
Final Thoughts
Our deep dive into the world of vegan influencers underscores the significant impact these individuals have on promoting a vegan lifestyle. From their creative recipes and engaging content to their advocacy for health, environmental sustainability, and animal rights, these influencers play a vital role in making veganism accessible and appealing to a broad audience.
In essence, the journey towards a vegan lifestyle, inspired by these influencers, is about making choices that are kind to our bodies, the environment, and animals. Itโs about embracing the variety and richness of plant-based foods and finding joy and satisfaction in compassionate living.
Thank you for exploring this topic with me. If you have any more questions or need further information, feel free to ask!