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Most people who cannot stick to healthy eating are not short on discipline or information. The behaviour is driven by a pattern that sits underneath the decision, running before you consciously choose anything.
Cognitive Pattern Reprogramming™ is designed to work at that level rather than arguing with it from above, using guided audio of fifteen to twenty minutes a day.
Guided audio by MindShift Mentors. The programs on this page are made by them, not by Veganiac. - Created by Rob Edmonds, an Australian practitioner
- One session, free for seven nights, no card
- Fifteen to twenty minutes a day
- Designed to sit alongside your existing care
One member, in their own words
Sydney, on overwhelm and habits
An individual experience. Results vary from person to person. Sydney has worked with Rob one to one as well as using the app.
The pantry decision started before you opened the door
Nobody arrives here short on information. You have read the labels, done the swaps, and you could write the plan yourself.
The trouble is that eating behaviour is mostly habitual. It gets cued by things that have nothing to do with what you know:
- The time on the clock
- Being tired
- A particular mood
- A particular room
Those cues fire before conscious thought gets a vote.
By the time you are standing at the open pantry at nine at night, the decision has largely been made already. What is left is the part of you that narrates it afterwards.
It is also why willpower has such a short shelf life. You can hold a pattern down by force for a while. Then something goes wrong at work, or you sleep badly, or a Tuesday is simply long, and the effort you were spending on holding it down gets spent somewhere else.
The pattern was never removed. It was only being sat on.
So the work has to happen on the floor the pattern is actually on. That is what Cognitive Pattern Reprogramming is built to do.
Rob Edmonds, co-founder of MindShift Mentors
Who is behind this
Rob Edmonds
Rob was nineteen and could not speak in front of a room. Not nervous, genuinely unable, and it was starting to cost him exams. He tried hypnotherapy because he had run out of other ideas, and a few sessions sorted it. It worked in a way that annoyed him slightly, because it should not have been that straightforward.
Business consultancy and finance came first, where he watched capable people held back by mindset far more often than by ability. Then he went and did it properly, training at the Institute of Applied Psychology in Sydney. Out of that came Cognitive Pattern Reprogramming, the method behind everything MindShift Mentors does: short and practical rather than open ended, built to help shift the response running now rather than go back through what caused it.
His starting point is that a behaviour which was learned can be unlearned, and that the work is on the pattern rather than on the person. He still sees clients one to one, and every session in the library is written and voiced by him.
- Co-founder of MindShift Mentors and creator of Cognitive Pattern Reprogramming
- Diplomas in Clinical Hypnosis and Strategic Psychotherapy, Institute of Applied Psychology, Sydney
- Neuro-Linguistic Programming Master Practitioner
- Accredited practitioner, LIC#110226
- Member, Australian Society of Clinical Hypnotherapists
- Member, International Strategic Psychotherapists Association
MindShift Mentors is Australian, ABN 49 714 525 048. The SafeWork MindShift System, which businesses use for workplace psychosocial wellbeing, is built on the same method and is included in the NSW Department of Communities and Justice staff mental health and wellbeing toolkit.
What is Cognitive Pattern Reprogramming?
No journalling. No reliving the past. Just press play. CPR is Rob’s method, delivered as guided audio rather than talk therapy, and it is designed to work with the subconscious patterns underneath conscious decisions rather than with the decisions themselves.
What it involves
- Fifteen to twenty minutes a day
- Somewhere quiet, headphones on
- Sessions grouped into pathways
- Sleep, overthinking, menopause, ADHD focus, habit change
What it does not involve
- No couch and no waiting list
- No retelling your history to a stranger
- No revisiting anything painful
- No homework, journalling or analysis
It is built on established practice in strategic psychotherapy and clinical hypnotherapy. It is not positive thinking and it is not general mindfulness: each session is built around one specific pattern.
01
You pick the pattern
Habits, sleep or stress to start with. The one that is actually costing you something right now, not the one you think you should fix.
02
You listen
Fifteen to twenty minutes, somewhere quiet with the lights low. Headphones on, eyes shut. You do not have to concentrate, and drifting off partway through is fine.
03
Keep it going
Patterns are built by repetition, so they come apart the same way. The programs are built around 21 nights for that reason. What changes, and how quickly, varies from person to person.
What does it actually ask of you?
Worth knowing before you start, so you are not guessing. This is the whole of it.
- Fifteen to twenty minutes a day, somewhere quiet
- Headphones, and a willingness to keep going for a few weeks
- One session free for seven nights, with no credit card
- You do not have to concentrate, sit still, journal or believe in it
- You do not have to stop anything else you are doing, medical or otherwise
- You do not have to be vegan, or interested in becoming one
- No lock-in. Cancel any paid membership any time
Results vary from person to person. Cognitive Pattern Reprogramming is designed to work alongside medical, psychological and other professional care, not in place of it. If you are under care for a diagnosed condition, keep your practitioner in the loop.
What it costs
Seven nights, then you decide
The trial is one session from the pathway you pick, free for seven nights. We do not take a card, so when the seven nights are up nothing happens unless you choose it.
Monthly
$29.95/month
- Billed every month
- Over a year, $359.40
- Cancel any time
2 months free
Annual
$299/year
- Works out at $24.92 a month
- You keep $60.40
- Billed once a year
- No credit card for the seven nights
- Nothing is charged unless you choose to continue
- 30 day money back guarantee
Prices in Australian dollars. You choose a plan later, not now.
More member stories
What people say about the sessions
These two are about sleep rather than eating. They are here because they show what listening is actually like. Crystal and Jeff have each worked with Rob one to one as well as using the app.
★★★★★
Sleeping 7-8 hours again
After years of struggling, I’m now getting full nights of sleep. Only 10 days into the audio. Thank you!
Kristyna Hayward
★★★★★
Asleep before it ends
I love the Mindshift Mentor recordings. I have long suffered a busy mind especially at night when the worry demons invade. If I can quiet my mind I quickly fall back asleep. What has really helped is listening to these soothing guided meditations. I simply play them on my ipad before the mind starts and I’m out of it.
Jim McIntyre
These are individual experiences and are reproduced as written. Results vary from person to person. Cognitive Pattern Reprogramming is designed to work alongside medical, psychological and other professional care, not in place of it.
Frequently asked questions
Questions people ask before they start
Why can I not stick to healthy eating?
Because the decision is usually not being made by the part of you that read the plan. Eating behaviour is heavily habitual, cued by time of day, mood and environment, and those cues fire before conscious thought gets involved. That is why knowing more does not help much past a certain point.
What is Cognitive Pattern Reprogramming?
CPR is the method developed by Rob Edmonds, who holds diplomas in Clinical Hypnosis and Strategic Psychotherapy. It is delivered as guided audio rather than talk therapy, and it is designed to work with the subconscious patterns that sit underneath conscious decisions. You listen for fifteen to twenty minutes a day. There is no homework and nothing to analyse.
How is this different from a meditation app?
Meditation trains attention in general. CPR is built around a specific pattern, such as night-time overthinking or the craving cycle, and is designed to work with what sits underneath it. The sessions follow a clinical framework rather than general mindfulness, and they do not ask you to concentrate or keep a streak.
Do I have to concentrate, or stay awake?
No. Press play, close your eyes, and let it run. Falling asleep partway through is fine. The session is not asking anything of you and nothing is missed by drifting off.
How long before anything changes?
It varies from person to person. The programs are built around 21 nights, because repetition is what builds a pattern and what takes it apart. What changes, and how quickly, is different for everyone.
What does the free trial include?
You get one session from the pathway you pick, free to play for seven nights. No credit card is required and nothing is charged. When the seven nights are up it stops. If you want the rest of the library it is $29.95/month and you can cancel any time.
Do I have to be vegan or plant-based for this to work?
No. The food and the mind work are separate. Plenty of people arrive here through a recipe and stay for the second half without changing anything about how they eat.
Does this replace seeing a doctor or a therapist?
No. Cognitive Pattern Reprogramming is designed to sit alongside medical, psychological and other professional care, not in place of it. If you are under care for a diagnosed condition, keep your practitioner in the loop. Results vary from person to person.
Who is Rob Edmonds?
Rob is the co-founder of MindShift Mentors. He first met hypnotherapy at nineteen, when a few sessions cleared a fear of public speaking that was costing him exams, and came back to it after a career in business consultancy and finance. He trained at the Institute of Applied Psychology in Sydney, holds diplomas in Clinical Hypnosis and Strategic Psychotherapy, is a Neuro-Linguistic Programming Master Practitioner, an accredited practitioner under LIC#110226, and a member of both the Australian Society of Clinical Hypnotherapists and the International Strategic Psychotherapists Association. He created Cognitive Pattern Reprogramming, still sees clients one to one, and writes and voices every session in the library.
Why tonight and not one day
The pattern does not get tired of itself
Left alone it does not fade out, it just gets more practised. Another year of it is another year of 9pm, another year of 2am, another year of starting again on Monday. Tonight costs nothing and asks for no card, so the only thing you are risking is twenty minutes and an early night.
One session, free for seven nights. No credit card, so nothing renews and nothing gets charged. The full library is $29.95 a month if you decide to carry on.