MindShift Mentors · Strategic Psychotherapy
You already know what to eat. Rob helps you actually do it.
Founder, MindShift Mentors · Cognitive Pattern Reprogramming™
Most people who struggle to stay plant-based, manage their health, or follow through on what they know is good for them aren’t lacking information. They’re fighting subconscious patterns that no recipe or willpower can fix.
“Eating plants is an act of values. Sticking to it is an act of neurology.”
The gap between knowing what’s good for you and actually doing it consistently is not a willpower problem — it’s a pattern problem.
Works at root cause
Targets the subconscious patterns driving behaviour, not just surface symptoms.
Guided audio sessions
Listen anywhere, anytime. Results build over time.
Fast acting and lasting
Most clients notice a shift within the first session.
Benefits of Cognitive Pattern Reprogramming™
Why it works differently
Addresses root causes
Targets the underlying issues rather than only easing symptoms.
Time-efficient
Often achieves results in fewer sessions compared to traditional therapies.
Conditions it can help with
Anxiety and stress
Rewires anxious thought patterns through the subconscious mind.
Trauma and PTSD
Supports emotional processing after traumatic experiences.
Sleep issues
Helps with insomnia, bruxism, and other sleep disturbances.
Addictive behaviours
Assists in breaking free from habits such as smoking and vaping.
Weight and wellbeing
Encourages healthier habits and a positive self-image.
Sample Cognitive Pattern Reprogramming Audio
Listen to this 35-second sample guided by Rob Edmonds.
Experience how Cognitive Pattern Reprogramming, delivered using Strategic Psychotherapy & Clinical Hypnotherapy,
helps calm the mind and support change.
Featured Programs
Find the program built for you
Every program uses Rob’s Cognitive Pattern Reprogramming™ method, each designed for a specific person at a specific moment in their life.
Surviving Morning Wars — ADHD Edition
For parents of ADHD children whose mornings feel like a battlefield every single day.
- Defuse meltdowns before they start
- Rewire your own stress response
- Build a calmer routine that actually holds
The Late-Diagnosed Woman’s Compass Program
For women who discovered their ADHD later in life and are rebuilding their identity with it.
- Process the grief of late diagnosis
- Understand how ADHD shaped your story
- Build regulation tools designed for your brain
The Empowering Menopause Program
Developed with Trish Tucker May. The mind and body program for women navigating perimenopause and beyond.
- CPR™ sessions for hormonal anxiety and mood
- Sleep reprogramming for midlife women
- Combined with clinical nutrition protocols
The General Subscription — Full Library Access
300+ CPR™ sessions across every area of life. One subscription. Unlimited access.
- Sleep, anxiety, cravings, confidence and more
- New sessions added every month
- Cancel anytime, no lock-in contracts
Why subscribe?
One library. Every pattern you want to change.
The General Subscription gives you unlimited access to the complete MindShift library covering sleep, anxiety, cravings, ADHD, pain, confidence, and more.
About Rob
Rob Edmonds
Dip. Clinical Hypnosis and Strategic Psychotherapy · Founder, MindShift Mentors
Rob’s first experience with hypnotherapy came at 19. A few sessions resolved a fear of public speaking and exam anxiety that had been holding him back for years.
After a successful career in business consultancy and finance, Rob returned to the work that changed his own life, studying at the Institute of Applied Psychology before founding MindShift Mentors.
Today, his Cognitive Pattern Reprogramming™ method is used by high-performers, parents, late-diagnosed women, and everyday people ready to change at the level where change actually sticks.
Ready to change the pattern?
Start free with the Sleep Reset, or go straight to the program built for your life.
Get the free Sleep Reset → Browse all programs